ProofHQ is an online proofing system that streamlines the process of managing document reviews, proofing and approvals. Sending proofs with ProofHQ is as easy as
using email, but with much better tracking and follow-up. ProofHQ reduces the time and cost of managing proofing and approvals for everyone involved. ProofHQ can be
used by graphic designers, web designers, ad agencies, marketing departments, industrial designers, printers, pre-press companies, public relations, photographers and
more.
AT&T streamlines review and approval
ProofHQ has streamlined AT&T's process for feedback and approval on design work. The result is big time savings and elimination of the bottlenecks that once plagued their approval workflow.
Background
AT&T needed to track and audit feedback and approval to ensure that all the proper accountability steps had been taken.
AT&T's portfolio of services reaches millions of consumers worldwide. But maintaining this global success required greater efficiency and creative collaboration; especially as marketing campaigns grew to involve multiple agencies, various legal counsel, and a multitude of reviewers in diverse locations.
Managing the proofing process using multiple e-mail messages and attachments had become time consuming and cumbersome. Teams working in a virtual environment needed a single proofing platform that anyone could access no matter where they were located. AT&T also wanted a central repository where the various proofs and approvals could be stored, handled and managed. They turned to ProofHQ for a solution.
“I absolutely love ProofHQ. On a scale of 1 to ten…I would say a 10.” Tabitha Mapes, senior marketing manager
Solution
ProofHQ streamlined the process with a central repository of activities and approvals.
E-mail notifications take reviewers directly to a proof stored in the ProofHQ central online repository. From there, reviewers have a host of options to make comments and revisions. When done, another click indicates the proof is approved (or not approved) and a notification is sent back to the initiator. “ProofHQ caught my eye because of how easy it is to use,” says Tabitha Mapes, Senior Marketing Manager. “We didn't want to take a huge amount of time adjusting to the learning curve.”
Results
Increased collaboration and quicker time to market help capture new customers.
AT&T has been using ProofHQ for over a year and is pleased with how the system enhances team collaboration. “I absolutely love ProofHQ,” says Mapes. “On a scale of 1 to ten…I would say a 10. It truly does streamline our ability to get proofs across to those that need to approve them. We get them back quicker and can audit the process much easier than we would have before.
”ProofHQ provides a better audit trail of activities and approvals as well. As a result, AT&T can quickly verify that the proper accountability steps have been taken before a campaign is released to the market.
