ProofHQ’s Automated Workflow feature is poised for release in the next few weeks. As our development and product teams continue with the final testing and finishing touches, we thought it a good time to look at a few common workflows and how they might be improved with the use of this powerful feature.
The Automated Workflow feature will help marketing teams to complete projects quicker by removing most of the repetitive, time-consuming tasks involved in managing the content review and approval process. When there’s lots of people involved or a high volume of work, automating those tasks can really make a difference.
Here is a workflow common for brands producing creative internally:
What’s going on:
An inhouse designer completes a creative marketing piece per the project brief and sends it to the Project Manager, who distributes the artwork to several internal departments for review and approval before it’s sent on to production.
It’s easy to see the Project Manager’s role as project ‘linchpin’ in this diagram. There’s a lot of back and forth communication the Project Manager must have with team members in order to keep the project moving forward, things like:
reminding the designer that new feedback is available for a revision
notifying everyone when there is a new revision
emailing people to remind them a deadline is approaching
and if time is getting real tight, maybe even picking up the phone and reminding a reviewer the proof needs their immediate attention.
That’s a lot of time spent on repetitive, shall we say ‘non-strategic’ activity that could be spent elsewhere.
In this second workflow, an agency produces the work, then sends it to the client for review:
How Automated Workflow improves the process:
An automated workflow system efficiently performs most of the repetitive tasks normally done by the Project Manager. The time spent ‘pinging’ people, the energy expended remembering to do so, and the time lost transitioning in and out of a state of constant interruption – all gone.
For an agency, how great to be able to save the client-side Project Manager so much time and effort managing the review and approval on their end of things.
And remember: we’re only talking one project here.
Multiply the effort saved by the number of projects being juggled, and it’s not too hard to envision the time that could be recouped by automating the workflows.
Take a sneak peek at what ProofHQ’s Automated Workflow will do, and don’t hesitate to contact us if you have any questions.