Collaboration drives agency-client relationships
Today’s business relationships are driven by technology, and brands expect their agencies to be leading the adoption of tools to improve project management and collaboration.
Central Desktop in “The state of agency/client collaboration report” reports that 38% of the brands they surveyed decided not to award their business because the agency did not have adequate collaboration tools to manage the account. In addition, 71% of client‐side respondents reported that they view a single collaboration system as a competitive differentiator for an agency over competing agencies. That is why Mat Atkinson, CEO & Founder of ProofHQ, claims “Agencies that hesitate to deploy cutting edge technology collaboration tools will likely find themselves looking for new clients”.
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Tesco is the third largest retailer in the world. Tesco uses a custom-built application called Tescodesign.com to manage production of product packaging. Tesco recently integrated ProofHQ into Tescodesign.com to give their users better review and approval tools.
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By now we have all heard the stories generating from Hurricane Sandy-ravished New York City. Countless retailers, brands and agencies that make the city their corporate home were without power and office space for days because of the historic flooding that swamped Manhattan.
While these obstacles created a communications nightmare for many companies, the ability to work in the cloud and utilize SaaS services eased the pain for some. Learn more »
AT&T is a classic example of how the right proofing tool can handle even the most complex workflows. With over $126 billion in sales and more than 256,000 worldwide employees, the telecommunications giant is the highest ranked telecom in Forbes’ list of “The World’s Most Powerful Brands.” To reach its millions of customers in the U.S., AT&T works with agencies to develop high volumes of direct marketing collateral. Each piece of collateral requires brand, partner and legal approval before being released for production. Feedback and approval must be accurately recorded for audit purposes and each piece can have multiple variations based on customer segment and region. This adds up to an extremely complex review and approval process.
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Margaret Lintott 
For kitestring creative branding studio, ProofHQ helps in a big way when managing our large roster of clients. The online platform makes our workflow more efficient, ultimately streamlining our process and eliminating some of these “agency woes:”
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ProofHQ benefits companies of all sizes, from small agencies to large enterprises.
ASUS is the fifth largest PC vendor in the world. In 2011, the Taipei-based company generated over $11.9 billion through sales of PC components, peripherals, notebooks, tablets, servers and smartphones. It primarily sells these products under its own brand but also produces components for other manufacturers, including Apple, Dell and HP. The company employs more than 11,000 workers worldwide.
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When the 2012 Summer Olympics kick off, ProofHQ customer Innocent Drinks will be a refreshing presence as the official smoothie and juice provider for the Games. From a start up in 1999, to an international team of 240 today, the company markets a delicious range of smoothies, veg pots, juices and kids’ drinks. From Fruit Towers HQ in London and in various markets around the globe, 240 people help bring healthy drinks to shops and markets. Customers love the fun, creative packaging almost as much as what’s inside, and indeed, the drink labels are the company’s main branding tool. However, before implementing ProofHQ, managing multiple labels for dozens of products was enough to drive one to drink.
Recently, we had a chance to chat with Delia Alarcon, Innocent Drinks Creative Team Manager, about life before and after using ProofHQ online proofing. Here’s what she told us:
Customer name and role
Delia Alarcon, Creative Team Manager
Customer company and industry
Innocent Drinks, Consumer packaged goods/Nutritional beverages
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At ProofHQ, we’re fortunate to work with some really great customers, like Guitar Center. The largest chain of musical instrument retailers with more than 220 locations in the U.S., they produce everything from print ads to postcards, posters, in-store signage and TV commercials. Their core production items are buyers’ guides and monthly catalogs.
Recently, we had a chance to chat with Guitar Center’s Director of Merchandise Operations James Smith to get his experiences proofing all of this content and using ProofHQ. Here’s what he had to say:
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ProofHQ is used by hundreds of retailers, including Walmart, Tesco, Walgreens and Home Depot, to manage feedback and approval on marketing and design projects
ProofHQ is used by a large number of leading retailers to deliver marketing projects more efficiently, accelerate speed-to-market and manage approvals by distributed review teams. We wanted to find out what is driving such rapid uptake of ProofHQ in retail.
In a recent survey of ProofHQ customers** we found a number of common factors:
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