One of the biggest challenges for any marketing team is, as marketing expert Erik Cullins noted, answering the ROI question: How do we prove this project is worth the expense? Whether it is producing an email campaign, purchasing banner ads, or investing in help desk software, hard numbers are needed to demonstrate value.
We know a measureable ROI is critical for companies when considering online proofing, so we commissioned Intellilink to survey our customers on their use of ProofHQ versus previous methods for proofing, primarily hard copy and email. The results were astounding. Along with statistics that revealed accelerated speed-to-market (56% faster) and reduced effort in managing proofs (59% less), Intellilink discovered some fantastic ROI metrics:
- A 4,441% median rate of return from a ProofHQ implementation regardless of the industry or the volume of work
- For every $1 spent on ProofHQ, respondents gained $40 back every month by making proofing workflow more effective
- An average payback period of only four weeks. Some customers reported payback in as little as two weeks
- 50% of participants used ProofHQ to implement new, low-cost business models
For a quick snapshot of the study, take a look at this executive summary. To download the ROI white paper click the button below. It is full of great data and infographics that clearly illustrate the benefits of using online proofing.
