We recently came across a fantastic piece of content from Creatasphere, a business development partner for technology enabled entertainment and marketing organizations. It’s a primer for the growing world of “transmedia,” a buzzword some use to describe “cross-platform or multi-platform storytelling, interactive or participatory media.”
In it, Bridge Arts Media Founder Kate McCallum discusses how the Producers Guild of America (PGA) defines a project as being transmedia if it “consists of three or more fictional storylines that exist simultaneously on film, TV, broadband, print, disc, etc.”.
She goes on to explain that at the core of the emerging transmedia system is “the idea that storytellers can now create additional experiences that deepen the audiences’ experience when a story and the story world is extended and unfolded through a variety of media and digital media platforms, venues and/or experiences. This creates a richer experience for consumers and fans to participate more meaningfully in that world.
“As the digital and social media experience continues to evolve, today’s audience no longer just consumes media passively but they desire media and story experiences that are social, participatory and available to them on a number of devices and screens.”
You can download the full primer here. It really resonated with us as part of our goal is to help companies develop the best possible content across the multitude of digital media platforms – interactive ads, mobile web pages, online video, eNewsletters – to create truly immersive experiences for their consumers. Highly recommended reading.