Innomedia Creations

A 40% acceleration in turnaround time.

What are the key benefits of using ProofHQ with Basecamp?

Avinash describes the key benefits of using ProofHQ with Basecamp as:

"Clear visual mark-up and commenting tools so that clients can show us what they want."

"Discussion threads on each comment so that we can request clarification, and have an audit trail for change requests."

What does Innomedia Creations do?

Innomedia Creations is a creative agency run by Avinash Keshan. Avinash and the team are based in Kolkata, India. Innomedia specialises in providing design and production services for print publications. Clients include many of the leading business schools in India, plus publishing houses in the US. Innomedia uses Basecamp's integration with ProofHQ to manage workflow with colleagues and clients, and get timely and accurate design feedback from clients.

"We now use online proofing for 80% of our work. By using Basecamp and ProofHQ we estimate that we have accelerated turnaround time on projects by 30-40%, which a fantastic result."

How do you use Basecamp and ProofHQ?

"A typical project is the production of a 120 page bi-monthly magazine. Editorial is produced in the US and then sent to us for design. We expect to go though 3 to 5 revisions for every page, so being organised and having tools to client feedback through several versions is crucial"

"When a new publication comes in we create five To Do lists in Basecamp to manage pages through the production cycle. Each list represents a stage in design and production. Each page is given a separate To Do in the first list and as the page progresses we complete the To Do in one list and create a new one in the next list. That way we can keep track of exactly where each page is in the process and who is responsible for the next step."

ProofHQ provides an important evolution in how Innomedia uses Basecamp.

"One of the biggest challenges we faced was keeping track of client feedback across so many publications, pages and time zones. With ProofHQ we can all share the same proof and can all see each others' comments."

"As well as written comments, clients can provide clear visual mark-up on the proof using ProofHQ. This helps us very quickly understand the changes that they require."

"If there is a query, we can reply to the comment with a question. A discussion thread then develops, which helps us work very quickly to understand what the client needs. These discussions also provide an audit trail to track who said what and when."

"Our business is about speed and accuracy and that is what ProofHQ gives us."