Consumer Package Goods

Better approval workflows, faster time-to-market, improved compliance

What CPG teams love about ProofHQ

• Better management of complex approval workflows
• Faster time-to-market
• Improved brand and regulatory compliance
• Reduced costs
• Visibility and tracking

Complexity, time sensitive and regulated approvals

CPG design and production is a complex process involving multiple parties. These can include the brand owner, designers, compliance teams, printers, manufacturers, retailers and licensees. Design goes through multiple stages, from the creation of concepts and master artwork, to the preparation of production-ready files for size, market and other product variations. At each stage feedback and approval is needed from multiple stakeholders, and the composition of the review team can vary depending on which part of the cycle the item is in.

Time-to-market is critical. Every day that a product is not on the shelf means lost sales and lost profits. In addition, packaging must often comply with strict regulatory requirements. Content must be validated and accurate. The cost of compliance errors can be huge.

Efficient online proofing for CPG teams 

So why are CPG teams moving from email, FTP and hard-copy proofing to online proofing?

With ProofHQ, approval cycles are up to 50% shorter, meaning products get to market faster. Complex workflows are easy to manage, from the creation of master artwork, to the review and approval of production-ready files. Proofs can be routed sequentially or in parallel between the different groups of stakeholders, including product, brand and category owners, manufacturers, printers and licensees. Stakeholders in different time zones can collaborate easily.

What are the benefits of using ProofHQ

Get to market faster: With ProofHQ, your approval cycles are up to 50% shorter as reviewers work more effectively together on the first one or two revisions. This reduces the number of revisions per project and the time it takes for you to deliver the project.

Manage large review teams and multiple SKUs: Manage approvals by multiple stakeholders, both inside and outside your organization, at each stage of the approval process.

Manage complexity: Keep track of design work from the creation of master artwork, to the approval of production ready files. Manage approvals with multiple stakeholders at each stage of the approval process.

Manage compliance: Brand and compliance teams can provide clear feedback to keep projects within brand and compliance guidelines. All comments and decisions are saved in real-time and stored in a secure log to provide a complete audit trail.

Reduce cost: By spending less time creating revisions, managing approvals and reviewing the proofs themselves, your whole team is able to recaptures sales, general and administrative (SG&A) overhead costs. This enables your organization to get more done using the same amount of resources. In addition, you save costs by avoiding rework due to errors and omissions.

Spend less time chasing: Spend up to 50% less time managing proofs, and no time chasing and collating comments from revision to revision. All comments are in one place and deadlines are automatically tracked, so that your brand team can focus on delivering great marketing, not project management.

Improved visibility:  As well as improving efficiency of the review and approval process ProofHQ increases your visibility into that process. Your brand team can see, at a glance, where every single proof is in the approval process, and can proactively reach out to reviewers or approvers who are holding up the process.

What do CPG teams say about ProofHQ?

“We now use ProofHQ to enable us to streamline our approval and review process whilst also providing us with some fantastic proofing tools which enable very coherent communication between reviewer and author.”

Lee Taylor, International Technical Director

Sunny Delight - beverages brand