Digital agencies

Innovative tools to improve client service, speed up delivery and reduce costs

 What digital agencies love about ProofHQ

• Online proofing of web, AV and Flash files
• Improved client service
• Faster deliver of client projects
• Streamlined account management
• Reduced costs
• Visibility and tracking

Complex media in a rapidly evolving market

Digital agencies are driving huge change in the way that clients implement marketing strategy. The volume of digital projects being managed is increasing exponentially. This puts digital agencies under pressure to deliver great service, whilst controlling costs.

One of the biggest challenges and time-sinks for digital agencies is managing client feedback on creative work. It is incredibly time-consuming for clients to provide accurate, clear comments on movies, Flash banners, web pages and other digital media.

Digital agencies work in a competitive market. Competition for client business is intense, and agencies are expected to produce innovative creative, ever higher standards of customer service and all within budget. The old agency model of throwing bodies at an account are over. Clients want to see digital agencies operating as efficiently as the digital media that they promote.

Agencies have traditionally been slow to adopt tools to help streamline workflow. There has been a strong preference to manage things manually, even if that results in higher costs and lower margins. However, clients are adopting better tools and processes and are demanding that their agencies do the same.

Using online proofing to deliver great service and protect client relationships

Digital agencies of all sizes are adopting online proofing as a key workflow tool. Why?

Firstly, ProofHQ provides innovative online proofing, not just for traditional print media, but also for digital media, such as movies, interactive and animated Flash files and web pages. Use one platform to review/approve email newsletters and web pages (.html); web banners (.png, .jpeg); Flash-based video and games (.swf); audio (.mp3) and video (.mp4) for podcasts, and more.

With ProofHQ, creative and account management teams can improve service levels by working more effectively together to get design projects reviewed and approved. This includes internal review before working with the client for final review and approval.

Using ProofHQ approval cycles are up to 50% shorter, meaning products get to market faster. Complex workflows are easy to manage, from the creation of master artwork, to the review and approval of production-ready files. Proofs can be routed sequentially or in parallel between the different groups of stakeholders. Stakeholders in different time zones can collaborate easily.

As well as improving efficiency of the review and approval process ProofHQ increases visibility into the approvals process. Proof owners can see, at a glance, where every single proof is in the approval workflow, and can proactively reach out to stakeholders who are holding up the process.

Improve client service levels: Keep workflow between creative and account management teams organized. Let everyone see at a glance the status of approvals. Keep everyone in the loop on client feedback.

Deliver client projects faster: With ProofHQ, your approval cycles are up to 50% shorter as reviewers work more effectively together on the first one or two revisions. This reduces the number of revisions per project and the time it takes for you to deliver the project.

Manage complexity: Keep track of design work from the creation of master artwork, to the approval of production ready files. Manage approvals with multiple stakeholders at each stage of the approval process.

Reduce cost and increase margins: By spending less time managing approvals and reviewing the proofs themselves, your whole team is able to recaptures sales, general and administrative (SG&A) overhead costs. This enables your organization to get more done using the same amount of resources. In addition, you save costs by avoiding rework due to errors and omissions.

Spend less time chasing: Spend up to 50% less time managing proofs, and no time chasing and collating comments from revision to revision. All comments are in one place and deadlines are automatically tracked, so that your creative and account management teams can focus on delivering great marketing, not project management.

Improved visibility: As well as improving efficiency of the review and approval process ProofHQ increases your visibility into that process. Your brand team can see, at a glance, where every single proof is in the approval process, and can proactively reach out to reviewers or approvers who are holding up the process.