ProofHQ is an online proofing system that streamlines the process of managing document reviews, proofing and approvals. Sending proofs with ProofHQ is as easy as
using email, but with much better tracking and follow-up. ProofHQ reduces the time and cost of managing proofing and approvals for everyone involved. ProofHQ can be
used by graphic designers, web designers, ad agencies, marketing departments, industrial designers, printers, pre-press companies, public relations, photographers and
more.
Direct mail firm wins high-volume customers
ProofHQ improved customer service, provided better custodianship of the proofing process and boosted relationships with larger clients
Background
Genesis Direct struggled to meet customer needs using e-mail, attachments
Genesis Direct is an integrated marketing company founded on the principle of “service first.” Maintaining a high level of service in the proofing process had become increasingly difficult using traditional e-mail and file attachments. Meeting the needs of new clients required interaction with customers and improved administration of the many revisions and versions.
The company began searching for an online solution to provide a centralized archive that would provide the ability to track every step of the process on each individual proof. This was essential to meet customer requirements for regulatory compliance. Genesis Direct turned to ProofHQ for a solution.
"Unlike e-mail, we can see all the different versions in one place. The return on investment has been invaluable." Victoria Anderson, project manager
Solution
Online proofing improved the ability to track and manage highvolume revisions and approvals.
Genesis uses ProofHQ in a multi-step online proofing process. An art piece is uploaded into the system, clients make comments and revisions, and the creative team makes necessary changes and tracks the progress of revisions and approvals all within one centralized online repository.
“Unlike using e-mail, we can see all the different versions in one place; and that's huge,” says Victoria Anderson, project manager at Genesis. “The biggest benefit is the increased visibility into each step of the process and our ability to track all the activity.”
Results
ProofHQ enables better customer service and an improved audit and archive system.
ProofHQ enables better customer service through an improved audit and archiving system. In the past if a client wanted a copy of a proof Anderson and her team would literally have to page through a string of e-mail attachments. Now everything is in one central repository. “The return on investment has been invaluable for us and our clients love it,” says Anderson. “They are much more empowered and we are much more efficient. ProofHQ is a huge time-saver and it provides a much better audit and archive system.”
