Top 10 Healthcare Agency Improves Collaboration
Enhanced workflow for remote team members and improved time-to-market for complex projects
“All the comments are time-stamped and have the reviewers name attached, so you always have a clear understanding of who said what.” Alis Polatyan, vice president of agency services
Background
Routing and reviewing proofs between virtual team members became a logistical nightmare.
Kane & Finkel is ranked among the top 20 U.S. healthcare marketing and communications agencies. The firm has won a number of awards for creative achievement and marketing excellence. Maintaining that level of excellence became increasingly difficult, however, as team members began working from diverse locations. Routing and reviewing creative proofs within the home office became a logistical nightmare.
Effective collaboration was difficult since team members often worked in isolation from each other. As a result, meeting demanding deadlines required extra effort. Kane & Finkel turned to ProofHQ for an online proofing solution to increase efficiency and collaboration.
Solution
Online proofing eliminated the physical barriers to effective collaboration..
Online proofing helps Kane & Finkel better manage reviews, proofs and approvals. “ProofHQ provides a much better platform, without a doubt,” says Alis Polatyan, vice president of agency services. “In the past we would have to physically collect comments and revisions from both onsite and remote staff members. That definitely presented a problem in terms of bottle necks and time to market. ProofHQ has really simplified that effort. Everyone can view proofs simultaneously and that improves our ability to service our customers and meet our deadlines.”
Results
Increased collaboration and quicker time to markethelp this agency stay on top.
ProofHQ has eliminated the physical barriers that used to team members in isolation from the bigger process. The centralized environment helps eliminate uncertainly with interpretation as well since team members are able to participate in a review simultaneously and always have a clear understanding of who said what. “That is where ProofHQ helps us the most,” says Polatyn. “We're not working in a vacuum anymore. That's a big benefit.”