Linemark

A commercial printer instantly enhances customer service and gains competitive edge by cutting proof review time in half

“ProofHQ gives us a competitive edge in our market. It definitely separates us from the pack."Tom Thayer, Technical Director, Linemark

Linemark is a commercial printing company specializing in technologically advanced sheetfed and digital print services for routine and specialty projects. Its services include project coordination, assembly, fulfillment and distribution. Linemark’s customer roster has a diverse range of industries and brands like National Geographic, Porsche, Kaiser Permanente and Johns Hopkins University.

Linemark’s customer service representatives could not efficiently route proofs between customers and the production department. The company used a makeshift workflow with its digital asset management system that involved emailing customers links to PDFs. This method was unnecessarily complicated as it required creating PDFs, linking them to an interactive form page and uploading them to company servers. Several rounds of changes were needed to reach final versions and customers were required to download each new version. Linemark quickly realized that customers were unhappy with this process and risked losing them to competitors.		Linemark needed an easy-to-use solution that would improve proofing speed without jeopardizing accuracy. It also had to be cost-effective to give the company an edge in the highly competitive commercial printing market. ProofHQ offered a simple online platform that enabled fast creation of proofs and provided simple annotation and tracking capabilities. Rather than downloading proofs, customers immediately received notification emails with a link directly to online proofs, so they can review and approve instantly.

With online proofing, Linemark and its customers now reach final proof versions in half the time. ProofHQ’s functionality, ease-of-use and affordability have greatly improved Linemark’s customer service, giving it a huge advantage in the commercial printing market. In fact, the printer now promotes ProofHQ as a key feature of its service offering.