Commercial printer gains competitive edge

Easy to use and affordable online proofing improves customer loyalty, improves efficiency and gives competitive edge

“Now we get proofs to our customers quickly and efficiently, and it's easy for them to review, approve, and move on with their day.” Tom Thayer, technical director

Background

Linemark wanted to improve customer satisfaction with a more efficient proofing solution.

 

Linemark is a commercial printing company that prides itself with a reputation of continually providing its clients creative solutions, cutting-edge technology and superior customer service. Homegrown proofing workflow hampered the level of service they could provide to their customers. A better proofing solution was needed in order to stay on top in a competitive commercial printing market.

 

“Customer satisfaction was our number one concern,” says technical director Tom Thayer. “We definitely didn't want our clients going to other printers because it was difficult to proof their product.” Production efficiency was also at risk, so Linemark turned to ProofHQ for an economical online proofing solution that would give them an advantage over their competitors.

Solution

ProofHQ eliminated a make-shift workflow with an easy to use online system.

 

Linemark is using ProofHQ to provide customers with an easy to use proofing system. Instead of creating multiple PDFs and asking clients to download each revision separately, ProofHQ provides a central repository with a host of options for reviewers to make comments and revisions. “ProofHQ has the same philosophy that we have; that proofing should be a simple process,” says Thayer. “Now we get proofs to our customers quickly and efficiently, and it's easy for them to review, approve, and move on with their day.”

 

Results

Online proofing gives Linemark an advantage in the market.

 

ProofHQ has been a great match for Linemark in terms of functionality, ease of use and affordability. The company has benefited from the simplified workflow and customers love the easy to use online repository. Ultimately, Thayer believes ProofHQ is a bottom-line advantage for Linemark. “ProofHQ gives us a competitive edge in our market. It definitely separates us from the pack.”

Linemark

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