Online proofing for marketing agencies
Online proofing streamlines marketing agencies’ workflows for
a competitive edge
Businesses today are demanding more efficient technology processes from marketing agencies. In a recent survey, nearly 40 % of companies reported declining to work with an agency because they felt the agency did not have the right tools for collaborating and managing work. By having efficient tools and processes in place, agencies have a tremendous competitive advantage that will help them to not only win customers, but retain their business for the long term.
|An agencies lack of effective collaboration tools can mean the difference between winning/retaining or losing a customer. Review and approval is an important collaborative process that has become a pain point with customers as traditional email and paper-based proofing methods cause major delays in collateral production. When this happens, the customer loses money and customer satisfaction suffers.
||Online proofing streamlines review and approval by enabling agencies to share online proofs, which customers easily markup and comment on, making the process exponentially more efficient and resulting in shorter project delivery. The time, effort and costs saved provides tremendous value to agencies and their customers.
- 56%* faster project delivery for quicker speed to market
- Integrated development of multi-channel marketing
- Real-time collaboration and feedback across global teams
- Greater visibility into project bottlenecks
- Approval accuracy and time-stamped audit trail
- Average number of revisions reduced from 3.9 to 2.8*, a 29%* reduction
- Streamlined proofing reduces time spent managing reviews by an average of 59%*
- On average, Internal Rate of Return is 4,441%*, or $40 for every $1 spent on ProofHQ
*Find out how ProofHQ measures up for marketers like you. For the full Intellilink study, download your free whitepaper: www.proofhq.com/roi
Raves from marketing agencies
Here is what marketing agencies say about productive ProofHQ proofing tools and automation.
“ProofHQ has impressed our clients as it’s so intuitive to use. We deal with projects ranging from monthly press advertising campaigns to 90 page brochures for a worldwide market and ProofHQ handles our different proofing requirements of them all with equal ease, plus the support from the ProofHQ team has been brilliant.”
Rachel Simmonds, Studio Manager, MediaCom
“ProofHQ have been amazing; they are very supportive and very attentive and take our needs into consideration. Customer service is key and that is an area where they excel.”
Alis Polatyan, Vice President of Agency Services, Kane & Finkel
“Using ProofHQ has accelerated turnaround time by 30-40%.”
Avinash Keshan, Managing Partner, Innomedia Creations
“ProofHQ has been great. I love how it organizes and keeps track of everything. Anything that I have wanted to go in and change, the system has allowed me too. It’s been a big time saver with clients.”
Tony Naccarrato, Freelance Graphic Designer, 325 Studio
“We use ProofHQ on a daily basis and we absolutely love it. Our clients love it, too. It’s a simple, efficient way to keep the review process flowing.”
Lesley Morrison, Account Executive, Marquis Software
“Since implementing Proof HQ it has been an invaluable resource for our design team. The ability to discuss our concept designs all-in-one place with all the client stakeholders, instead of keeping track of multiple email chains means, has proved to be a great time saver and allows us to create designs that realise our clients vision.”
Mark McKeever, Director, bit10 Ltd
“One of the largest struggles we had in our industry is holding the client accountable in the proofing process. When dealing with custom designed and printed materials, it is key to make sure that it is proofed and documented correctly while also in a timely fashion to ensure smooth production. Using ProofHQ has made this issue a thing of the past! ProofHQ empowers our creative staff to get the proof directly to the key decision maker, then track communication accurately, while also informing the clients of their role in the process. While not only creating a smooth workflow, ProofHQ has helped secure some very large clients that also will never want to return to the old way of proofing jobs!”
Joshua Kennah, General Manager / Brand Consultant, TAABS Inc.
“ProofHQ is a perfect worflow that avoids any misunderstanding between agency and customer. It is all there, documented.”
Sergio Penna, Zebra Deluxe
“ProofHQ is extremely well designed and nice and easy to use, compared to other online proofing system. It allows our clients to efficiently review and approve their work. Saving time and money. They love it!!!!”
Simon Hartley, Director, Storm Brand Design
“ProofHQ has completely changed our proofing workflow and relationships with our clients. We can have as many as 20+ reviewers on each proof and having the ability for them to comment (to their hearts content) and have each proofer be kept in the loop with the changes- is invaluable.
Our client-side project managers LOVE ProofHQ as it makes their jobs so much easier. The don’t have to manually aggregate everyone’s comments anymore. ProofHQ has had such an influence on our business that we actively market it’s capabilities as a point of distinction between us and our competitors.”
Don McCormick, President, Healthcare Inspirations
“Our clients love ProofHQ – especially that it integrates with our Basecamp projects for easy commenting and organization”
Kate Miller, Owner and Lead Consultant, Kate Miller Events