Content marketing has become one of marketing’s most effective tools. But do you know the different approaches you should be taking for a B2B audience (business to business) compared to a B2C audience (business to consumer)? Read on for a helpful infographic that will answer that question for you.
With the explosion of marketing opportunities and available delivery methods marketers face today, the fight to be heard is more competitive than ever. Each piece of content you create must appeal to the right buyer personas, be delivered via the proper channels and be better than the hundreds of thousands of pages of marketing content we are competing against. The bar of success is being raised to new heights every single day.