With ever increasing pressure to come up with more and more engaging campaigns, marketers are constantly looking for new ways to differentiate themselves by producing higher quality content.
It’s become critical for in-house marketing and creative teams, as well as external agencies, to produce content that will break through digital marketing noise. And that’s not surprising. We are all potential customers to someone else on the web. For most of us, first impressions of any content online is what matters most, and that’s exactly what gets us to click that specific piece of content. But for this to happen, we have to visually engage with an ad. In other words, it needs to grab our attention.
A powerful tool in today’s marketing toolbox is the rich media ad. Offering up greater performance than more traditional ads, rich media is proven to amplify advertising efforts. Statistics show that click-through rates (CTR) for rich media ads outperform standard banner ads by a whopping 267%.
The simple definition of rich media is any form of digital content that deviates from normal text and static images to offer end users a more enhanced and engaging experience. Where text ads sell with words, and display ads sell with pictures, rich media offers more ways to involve and engage the end user.
Rich Media – Your Most Valuable Asset
There are numerous sources where marketers can learn about rich media and its growing significance for content creation and user engagement. But why waste time scrolling through countless web pages and jumping from one source to another?
To help you find out all you need to know about rich media and how you can turn it into your secret marketing weapon, download our eBook: Rich media – Your Most Valuable Asset. The eBook highlights the evolution of rich media, its benefits for marketing and ways to review and approve it. Get your copy today!