Brand marketing teams responsible for major brands depend on design review and approval to protect their valuable brand assets. Brand marketers often create materials for downstream use by distributors, retailers and dealers, while global distribution requires multi-lingual content. Brand-related materials must meet strict time-to-market deadlines to support new product releases, seasonal campaigns and channel promotions. Multiple line extensions can exist within a single brand, each with its own message, but still anchored to the overall brand image.
|Managing multiple simultaneous projects, strict brand specifications, launch deadlines and distributed review teams makes getting project approval a stressful process. When a review involves a major brand, everyone must be on the same page, but traditional, disjointed review methods make that difficult. Email comments and PDF proofs require extra effort to track and manage. This in turn increases the odds of details falling through the cracks, not to resurface until it is too late.||ProofHQ online proofing helps major brand marketers manage review and approval systematically and accurately. Brand managers can quickly track and manage proofing workflow and reviewer participation, so marketers can maintain the business value of their brand in every design.|
*Find out how ProofHQ measures up for marketers like you. For the full Intellilink study, download your free whitepaper: www.proofhq.com/roi
Here’s what brand marketers have to say about productive ProofHQ proofing tools and automation.
|“Really getting to drips with this and it’s proving invaluable as we enter our prospectus design period to keep tabs on all the lazy lecturers’!”
Trevor Parr, Design & Print Room Manager, Staffordshire University
|”Our number of projects has grown significantly in the last few years, and we needed a software that could organize all of our jobs and proofs – and there you were! We simply love ProofHQ as it keeps us and our clients on track for meeting deadlines to get the job done!”
Heather Zawisza & SunStream Marketing, SunStream Hotels and Resorts