Workplace productivity is a tricky thing. On the one hand, we’re convinced of our particular degree of busyness. We proclaim our busyness every chance we get. For some, busyness is a badge of honor. On the other hand, busyness doesn’t necessarily equate to productivity.
What if I told you that you’re probably only spending 36% of your work day on your primary job duties. That’s only three out of eight working hours that you spend performing your job (for you math nerds, that works out to 14.4 hours of productivity per week).
So what’s distracting marketing professionals to the point that they feel like 2/3 of their workday is spent doing something other than their primary job? The answers may be more obvious than you realize.