As the nature of marketing work grows increasingly complex, and content channels continue to proliferate, many teams are struggling to keep their heads above water. Too many expectations, too many tasks, too many apps, too many reports from too many analytics tools.
Enter Agile marketing, a project management approach that grew out of another industry where complexity and ambiguity are the name of the game—software development.
Overwhelmed marketers are finding great success with this approach, which promises “rapid, continuous growth,” “more satisfied employees,” and the ability to “adapt readily to external fluctuations,” according to self-proclaimed agile marketing nerd Andrea Fryrear, who writes for Marketergizmo.com.
Furthermore, Fryrear writes in a recent post on Workfront.com, “it’s simply a less stressful way to be a marketer.”