The Secret to Content Marketing Success: Document a Strategy

content marketing strategy

B2B marketers who have a documented content marketing strategy are more effective and less challenged with every aspect of content marketing, according to the findings of the fifth annual content marketing study by the Content Marketing Institute and MarketingProfs.

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This Week in Marketing Operations: Marketing Insights from #INBOUND14, Real-Time Marketing

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

real-time marketing5 Tips to Power Your Real-Time Marketing Efforts

Nearly all marketers understand the value of real-time marketing, yet many are still trying to set themselves up for success, writes Jessica Gioglio on Convince & Convert. As marketers look to launch or fine-tune their approach to real-time marketing, here are five tips to propel their efforts.

6 Key Marketing Insights from #INBOUND14

At the annual HubSpot user conference, INBOUND 2014, more than 10,000 marketing professionals assembled in Boston to learn more about inbound marketing, content marketing, and new technology. ProofHQ was there and we want to share a few of the marketing insights we learned. Learn more

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6 Key Marketing Insights from #INBOUND14

inbound2014-banner

More than 10,000 inbound marketing professionals and HubSpot users descended on Boston for four days of learning, playing, and more learning at #INBOUND14, the annual HubSpot user conference. ProofHQ sent three representatives and we all came away with our heads stuffed full of insights. Here are just a few of the inbound and content marketing insights we learned.
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This Week in Marketing Operations: An interview with Ann Handley of MarketingProfs about her new book, Everybody Writes, unleashing creativity without constraints, tips for organizing a digitally-savvy marketing department

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

Parachute jumperHow High-Profile Professionals Stay Calm Under Pressure

Today’s business world is a place of constant pressure and complexity. To be successful and rise in the ranks, we can’t ignore stress – we need to learn how to thrive within it, writes Lindsay Kolowich from HubSpot. In this article she shares how a few high profile professionals keep cool under high pressure.

Everybody Writes: An Interview with Ann Handley

It’s tempting to think that writing is reserved for a chosen few and that only those anointed by the writing gods can do it really well. But Ann Handley, the Chief Content Officer of MarketingProfs, thinks we’re ALL capable of better of writing and she’s written a new book to show us how: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. In this audio interview, Ann lays out some of the concepts and frameworks from the book that will help marketers and business people become better writers and, ultimately, better communicators. Learn more

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Everybody Writes: An Interview with Ann Handley

ann-handley-interview-smAnybody who has put pen to paper or stared at a blank computer screen knows that writing can be intimidating. It’s tempting to think that writing is reserved for a chosen few and that only those anointed by the writing gods can do it really well.

But Ann Handley, the Chief Content Officer of MarketingProfs and best-selling author of Content Rules, thinks we’re ALL capable of better writing and she’s written a new book to show us how: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, which is available now from fine booksellers everywhere.

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This Week in Marketing Operations: Insights from the intersection of marketing & technology, three essential items your content marketing strategy is missing

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

InnovationHow Customer Feedback Can Stymie Innovation

Asking customers to come up with your innovation is a recipe for disaster, writes Jeff Dyer and Nathan Furr for Entrepreneur magazine. They argue that if you’re seeking ground-breaking innovation for your own business, stop delegating it to your customers and start delivering it by observing, experimenting with and understanding what they’re really looking for.

MarTech Conference: Insights from the Intersection of Marketing & Technology

The inaugural MarTech conference was pretty much the epicenter for discussing how the intersection between marketing and technology is becoming increasingly more connected. Here are a few of the insights we gleaned from attending the conference. Read more.

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3 Essential Items Your Content Marketing Strategy is Missing

missing-puzzle-piece

According to the B2B Content Marketing 2014 Benchmarks, Budgets & Trends – North America by Content Marketing Institute (CMI) and MarketingProfs, 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy. B2B marketers who have a documented content strategy (44%) are far more likely to consider themselves effective (66%vs. 11%).

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MarTech Conference: Insights from the Intersection of Marketing & Technology

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Last month, I was fortunate to attend the inaugural MarTech conference organized by ThirdDoorMedia and Scott Brinker (@ChiefMartech), who has been chronicling the rise of marketing technology and its changing marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. The MarTech conference was pretty much the epicenter for discussing how the intersection between marketing and technology is becoming increasingly more connected.

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Marketing-Specific Technologies Improve Agility and Automation

AutomatingThe term “marketing automation” is nearly as ubiquitous as “content marketing” these days. The two terms certainly go hand in hand as marketing departments and creative organizations implement technologies that help them effectively market on multiple digital channels (for example, email, social media, websites, etc.) and automate repetitive tasks.

But outside of marketing automation tools, marketers are required to use technology primarily leveraged for other departments, creating unnecessary hurdles in the creative process. Learn more »


This Week in Marketing Operations: The 10 Fastest Growing Cloud Applications (ProofHQ is #1), The Changing Role of Marketing & Technology, Adaptable Review & Approval Workflows

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

TrophyProofHQ Named Fastest Growing Cloud App of 2014

This week, ProofHQ was named the fastest growing cloud application of 2014 by cloud security software provider Skyhigh Networks. ProofHQ tops a list of 10 cloud applications experiencing rapid adoption across enterprise companies. Learn more.

The 10 Fastest Growing Cloud Applications of 2014

As we said, ProofHQ was recognized as the fastest growing cloud application of 2014. But there are nine other cloud apps that made the list and each one is worth checking out. Read more.

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