Rich media marketing is all the rage.
And for good reason. Rich media marketing—adding features like video, audio, and HTML5 interactivity to content to increase viewer engagement—is getting real results. One Adform report found that adding rich media to banner ads increased click-thru-rates 267%.
With these kinds of early results, you can bet that marketers everywhere strategizing on how to get into the rich media game in earnest. However, at risk of being the Debbie Downer here, I have to bring up one little problem that many marketers might overlook: how are we going to organize all this stuff?