NEW Rich Media eBook: Your Secret Marketing Weapon


With ever increasing pressure to come up with more and more engaging campaigns, marketers are constantly looking for new ways to differentiate themselves by producing higher quality content.

It’s become critical for in-house marketing and creative teams, as well as external agencies, to produce content that will break through digital marketing noise. And that’s not surprising. We are all potential customers to someone else on the web. For most of us, first impressions of any content online is what matters most, and that’s exactly what gets us to click that specific piece of content. But for this to happen, we have to visually engage with an ad. In other words, it needs to grab our attention.

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Rich Media Marketing: 3 Tips to Keep It All Organized

rich media marketing

Rich media marketing is all the rage.

And for good reason. Rich media marketing—adding features like video, audio, and HTML5 interactivity to content to increase viewer engagement—is getting real results. One Adform report found that adding rich media to banner ads increased click-thru-rates 267%.

With these kinds of early results, you can bet that marketers everywhere strategizing on how to get into the rich media game in earnest. However, at risk of being the Debbie Downer here, I have to bring up one little problem that many marketers might overlook: how are we going to organize all this stuff?

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Where Does Your Brand Live? Be Astute In Selecting Your Social Media Outlets

signs you need to rebrand

Anyone who has ever been in a relationship knows that how you say something is as important as what you say. According to, researchers from the University of Southern California have developed an algorithm capable of predicting the success of a marriage based on the how, not the what, of communication.

If message delivery can determine the success of a marriage, surely it plays a role in the success of digital marketing, especially when it comes to social media. No matter how great your message, if you fail to deliver it via the proper marketing channels, it may never reach your target audience.

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6 Valuable Marketing Lessons You Can Learn from the FTC

marketing lessons from ftc

There has recently been a flurry of activity from the Federal Trade Commission (FTC), the government agency tasked with protecting consumers from unfair and deceptive business practices. From the release of updated guidelines to rulings against brands and advertisers, the FTC has shined a spotlight on the importance of marketing compliance.

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Data Discrimination: The Dark Side of Big Data

data discrimination and marketing compliance

There’s no question that Big Data creates Big Opportunities for marketers. Deep knowledge about prospects and customers help marketing teams create a wide variety of segmented and personalized marketing campaigns. But there is a dark side to all this knowledge: data discrimination.

The challenge facing today’s marketers isn’t using Big Data to understand better their customers and prospects; it’s knowing if, when, and where that knowledge crosses the line and becomes harmful discrimination.

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How to Protect Brand Identity with Marketing Compliance

internal marketing compliance

As a marketer, when you think of marketing compliance, it is external compliance issues that probably immediately come to mind. Adhering to the standards set out by the Federal Trade Commission (FTC) is hugely important, and can save you from losing large chunks of money to costly fines, not to mention the trust and respect of your consumers. However, internal marketing compliance should be viewed by your marketing team as equally important.

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2016 Is the Year of Marketing Compliance [eBook]

2016 is year of marketing compliance

Any time a new year begins, bold predictions fill marketing blogs across the Internet. From content marketing and digital advertising to the Internet of things and big data, there is no shortage of declarations, trends, and technologies that are “guaranteed” to disrupt, change or improve marketing as we know it.

Lost among the prognostications about data collection from connected toasters and disrupting how people take trash to the curb, is an essential mindset that must become part of every marketing department’s DNA (and organization’s DNA for that matter). And it’s what’s leading me to make the following marketing prediction:

2016 Is the Year of Marketing Compliance.

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How to Fix a Broken Marketing Campaign

fixing broken marketing campaigns

It happens all the time in sports, from high school to the professional level: one team is outperforming the other when the coach calls a timeout or halftime begins. Soon after, the under-performing team mounts a comeback, the game becomes more competitive, and someone takes the victory.

During these breaks, coaches analyze performance metrics and statistics for what’s working and what isn’t compared to the game plan. Based on this information, they make vital decisions and adjustments that can affect the outcome of the game. At the very least, these in-game and halftime adjustments are designed to improve the performance of the players and team.

Like a good coach, marketers can turn underperforming or broken marketing campaigns around by analyzing metrics and other statistics to guide in-game adjustments to improve a campaign’s performance and success.

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Here’s What the Most Influential CMOs Are Talking About. Are You?

influential cmo topics

The Fourth Annual Forbes/ScribbleLive (formerly Appinions) CMO Influence Study was released and if you haven’t taken a look at the topics that are being discussed by the 50 most influential CMOs in the world, then you should. Compiled by Forbes, ScribbleLive, and LinkedIn, this study analyzed over 100 million pieces of content from news outlets, blogs, and social media sources to determine what today’s most influential and accomplished CMOs find relevant and exciting. Though such globe-spanning influence may seem out of your realm, there’s much you can learn from this report.

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Stereotyping Your Target Market?

marketing persona

Don’t Stereotype Your Target Marketing Persona

When you start a marketing campaign, one of the first decisions you make is who your target audience is. This invariably leads to the creation of a marketing persona, which isn’t a bad thing. In fact, marketing personas are necessary to identify clearly your ideal customer. However, you have to be careful how you create that persona.

When visualizing your target marketing persona, you will most likely make generalizations. Everyone has unique characteristics, and it would be impossible to target specifically to individuals so you can expect some assumptions and generalizations. But what you want to avoid is stereotypes. Remember, for your message to matter, it must reach real people. Not clichés.

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