Hassle-Free Video Production for the Distributed Workforce [eBook]

hassle-free video production
Online video is hot (and getting hotter every year). American adults spent an average of 20 minutes per day watching online videos in 2011, a statistic expected to hit 76 minutes per day by the end of 2015. While desktop and laptop video consumption has been holding steady for the past several years, mobile device video consumption is enjoying a steady climb. Mobile video ad revenue is following suit, expected to top more than $4.4 billion by 2018, a 73 percent increase over 2013.

With the capacity to increase content shares by 39 percent, comments by 36 percent, and likes by a full 56 percent, video is by far one of the most effective and engaging forms of marketing content.

Yet, some small to mid-size brands and organizations that are itching to create marketing or promotional videos are hesitant to do so. While video production does have its challenges, it doesn’t necessarily have to be a difficult undertaking. And even companies with limited budgets, resources, and personnel have various options they can employ to produce amazing videos.

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Don’t Let Information Silos Kill Your Marketing Team

information silos

Creating teams within your marketing department is a natural and effective organizational technique. It can enable like-minded and like skilled individuals to work together so that they are more efficient and effective. However, if you wish to maintain open communication within your department as a whole, it is important that you prevent these teams and organizational groups from building up walls. If a team is left to its own devices, it can result in an information silo.

Information silos are created when departments or groups of employees become so close-knit that they block others out and create a separation between workers. In practice, it’s as if those nightmarish high school cliques have followed you into your workspace. It can have a destructive impact on your department’s production, morale, and even employee retention. Suffice to say, you should do everything in your power to prevent silos from being formed.

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6 Ideas to Keep Distributed Teams from Becoming Disconnected Teams

connecting distributed teams

Distributed teams are quickly becoming the norm for many start-ups, and even larger marketing agencies are starting to adopt this tactic. There are many benefits to working with team members dispersed across the country or even the globe. Buffer founder Joel Gascoigne recently discussed six reasons he finds distributed teams to be exciting, and also mentioned a few apps and programs that his team uses to stay connected while they work.

While the benefits of team distribution are numerous, many face a challenge when it comes to team building and bonding. How do you create camaraderie with a group of people that you rarely see face-to-face? Well, if you use a little creativity, there are many ways that you can give your team members a chance to chat, hang out, and get to know each other on a more personal level. And in doing so, you can build a more cohesive, efficient, and effective marketing team.

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How To Get the Most Out of Your Freelance Designers

manage freelance designers

It’s a common situation for marketers today – there’s more work than your immediate team can handle. This shortage often shows up in the creative department first, as new campaigns and projects come in the door at a quicker pace than team members can manage. Next thing you know, you’re hiring freelance designers. Learn more »

ProofHQ CEO Mat Atkinson Talks About Managing Distributed Teams on The Work Talk Show Podcast

the-work-talk-show-mat-atkinsonMat Atkinson, CEO of ProofHQ, made his podcast debut on The Work Talk Show, a weekly podcast on how work gets done outside the lines of what work has traditionally looked like. During his 30 minute discussion with hosts Nick Westergaard and DJ Waldow, Mat shared how ProofHQ came about, what it’s like managing a distributed team that’s spread across 9 to 10 time zones (depending on the season), and the tools used to foster continuous conversations and collaborations.

You can listen to the full episode and read the show notes on the Work Talk Show website or listen via Stitcher.

Episode link: http://worktalkshow.com/mat-atkinson-on-distributed-teams/


Tools & Tips for Managing a Remote Marketing Team

Gail MoserLike all of ProofHQ, the Marketing team is a geographically diverse group of folks. Part of the team is in Poland and the rest are spread across the US. My goal here is to share with you the tools or platforms that make it possible to manage people remotely and some hopefully valuable tips on how to use them to make your processes run smoothly.


When I started with ProofHQ, Marketing was a team of four. But we have significantly grown since then, adding a sharp team of market research analysts (MRAs) to support the outbound “Cold Calling V2.0” efforts of the Sales team (à la Aaron Ross of Predictable Revenue fame).

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Every meetup is better than the last

ProofHQ Team

There’s no better time for the ProofHQ team than meetup time.

Nearly everyone in the company works remotely. We have a team working together out of our Dallas sales office, but otherwise people work in locations all around the world. As part of our company “rhythm” we organize regular company-wide meetups, generally twice a year.  Last week was the ninth company meetup and we came together near Warsaw in Poland for a week of meetings, outings and connecting over a beer or two.

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This Week in Marketing Operations: Marketers must be there when customers come looking

ProofHQ This Week in Marketing Operations

Marketers: Be there when customers go looking

Customer learning is happening all the time, with 57% of all business buying decisions made before a salesperson is ever contacted, says research from the CEB’s Marketing Leadership Council.  The challenge for marketers is to be present at all times with content that educates buyers and helps guide commercial decisions. Read more.


What works best in email subject lines: the latest

It’s a fact: email continues to be a valuable part of the marketing mix.  But your subject line must be effective if your message is to be read. The latest study provides some surprising insight into what works today and what doesn’t. Take a look.

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This Week in Marketing Operations: Agile Marketing and the Mindset for Change

ProofHQ - Agile Marketing means a Change in MindsetAgile Marketing and the Mindset for Change

We see plenty of information about the skill sets that marketers need to prosper these days, but this article from Content Marketing Institute does a great job discussing the mindsets that are all-important for the agile marketer.  Read more.


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This Week in Marketing Operations: The Complex Path to Online Purchase

The Complex Path to Online PurchaseThe Complex Path to Online Purchase

In one of the best examples of truly engaging (and interactive) content we’ve seen lately, Google Think Insights provides a tool that helps to understand just how complex the buyer journey to purchase has become.  Have fun with this!



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