Trade shows can be tremendous marketing and networking opportunities, but results can be difficult to measure. One thing to remember is that you will by vying for attention among hundreds, if not thousands, of other exhibitors and their trade show booths. It can be a daunting task if you’re not prepared.
To stand out, you should have a trade show booth that is inviting, appealing, and engaging. Being unique and memorable doesn’t hurt either. If you’re unsure where to start, think of how much work you put into your apartment the first time you invite a date over. A lot, right? You could do worse than take the same approach when setting up your trade show booth.