As a marketer, you are surrounded by creative individuals whose focus is on the art and design of a marketing campaign. Creating engaging material that will appeal to your consumers is an intuitive talent for these marketers. However, it is important to balance that creativity with the practicalities and legalities of marketing compliance. There are compliance standards that you must meet in any marketing campaign, which requires a different kind of thinking that is probably not as second nature to your team members.
Marketing compliance standards protect consumers so that they are not lied to, tricked, or misled by businesses. These compliance laws also ensure that a person’s privacy rights are protected and that they have an option regarding which type of information a brand collects and how they communicate with that business. Every member of your marketing team should have a general understanding of these compliance standards – but as a marketer, it’s even more crucial that you understand these principles.
Meeting these guidelines will not only protect your public reputation and integrity, but it can also save you from making some costly (literally, not figuratively) marketing mistakes.
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