Why Should Creative Leaders Care About KPIs?
Not everyone understands or appreciates creative work—especially executives, who often make it to the C-suite because of their unwavering focus on numbers, numbers, numbers.
It’s an unfortunate reality that those who control the purse strings often lack a natural understanding of the creative process. If it can’t be measured, counted, or quantified, it doesn’t matter. And there are certain parts of the marketing and creative worlds that will always resist measurement.
But if you’d like to be able to prove the value of your in-house creative team—and protect your jobs from being outsourced—there are certain key performance indicators (KPIs) that you can and should measure.