Webinar Replay: Video Production and Online Proofing for the Distributed Workforce

webinar replay: online proofing for video

Online proofing, more often than not, is associated with graphics editing. It’s easy to translate the typical paper-based markup with red ink to the online environment. What’s not so intuitive, or even expected, is using the same online proofing tools for reviewing video files. And what if the team members involved in the video production project are based in different parts of the country or even globe?

While video production does have its challenges, it doesn’t necessarily have to be a difficult undertaking. And even companies with limited budgets, resources, and personnel have various options they can employ to produce amazing videos. To illustrate this point, we created this webinar, in conjunction with HOW Design University, because of a recent video project of our own.

Here is a webinar replay of Mike Puterbaugh, vice president of marketing for ProofHQ, and Devin Polaski, creative director for PictoMoto, discussing the methodology and technology they used to complete a video project while being nearly 2,000 miles apart.

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ProofHQ and online proofing explained in 96 Seconds

What is online proofing?  Why should you, as a marketer, care?  Believe it or not, we still hear these questions on a daily basis. Too many organizations still used email, print-outs and post-its to produce creative content. And that’s exactly what we’re looking to change.  So, if you’ve arrived at ProofHQ.com and are still wondering what all this online proofing talk is about, check out our newest explainer video! Learn more »


7 Things You Can Learn About Online Proofing at MarTech

7 Things You Can Learn About Online Proofing at MarTech

We’re excited to be joining more than 1,000 marketing technology professionals in a couple of weeks at the MarTech Conference in San Francisco. We caught last year’s conference as an attendee and were blown away. This year, we took our game to the next level and rented some space in the expo hall.

In between sessions and networking, we invite you to visit ProofHQ in booth #304 to learn about the value of including online proofing in your marketing technology stack and see a live product demo. Here are some of the things you’ll learn about online proofing and ProofHQ when you visit the booth:

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The ProofHQ Guide to Maximizing Your MarTech Conference Experience

The ProofHQ Guide to MarTech Conference

Marketing technology is confusing, but it doesn’t have to be. In just two weeks, the largest vendor-independent gathering of professionals at the intersection of marketing and technology will happen in San Francisco on March 31 through April 1: MarTech: The Marketing Tech Conference.

This conference will help you navigate the marketing technology landscape and provide the strategy and insight you need to map out your organization’s current and future technology stack. If you haven’t registered yet, there’s still plenty of time. The Rates and Registration Information page has all the up-to-date information on pricing and group rates.

If you’re still on the fence about registering, here are five reason why you should attend the 2015 edition of the MarTech Conference along with some recommendations from ProofHQ employees for places worthy of your attention.

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The 10 Fastest Growing Cloud Applications for Q3 2014

fastest-growing-cloud-apps-q3-2014-sm

We did it again! ProofHQ has been named one of the fastest-growing cloud applications of Q3 2014 by cloud security software provider Skyhigh Networks. Learn more »


ProofHQ CEO Mat Atkinson Talks About Managing Distributed Teams on The Work Talk Show Podcast

the-work-talk-show-mat-atkinsonMat Atkinson, CEO of ProofHQ, made his podcast debut on The Work Talk Show, a weekly podcast on how work gets done outside the lines of what work has traditionally looked like. During his 30 minute discussion with hosts Nick Westergaard and DJ Waldow, Mat shared how ProofHQ came about, what it’s like managing a distributed team that’s spread across 9 to 10 time zones (depending on the season), and the tools used to foster continuous conversations and collaborations.

You can listen to the full episode and read the show notes on the Work Talk Show website or listen via Stitcher.

Episode link: http://worktalkshow.com/mat-atkinson-on-distributed-teams/

 


The Missing Piece to Building a Successful Content Marketing Team

missing-pieceWhether you’re running a digital marketing agency or part of an in-house marketing team, there’s one critical role you simply cannot overlook: the marketing project manager.

The phrase “content is king” has never been more applicable than it is today. Content marketing is now used by 93% of B2B marketers, according to the B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—North America report published by MarketingProfs and the Content Marketing Institute. Learn more »


How to Maximize your ROI from Attending Content Marketing Conferences

conferenceWhile time and monetary demands placed on corporate marketing teams and agency professionals are as great as they have ever been, spending some of those precious commodities on education and networking should remain a top priority. Here are four questions to ask yourself to help make sure you’re getting most from attending business conferences. Learn more »


Eye Candy, Part of a Healthy Content Diet

tumblr_n2k114hDQX1st5lhmo1_1280Who ever said that candy wasn’t an important part of a healthy diet surely wasn’t talking about eye candy, of the content kind, anyway.

Jay Baer, as part of a multi-part interview series on the Convince and Convert Blog makes a pretty strong statement about the need for impactful design and visuals as part of your content strategy. Plainly put, he posits that visuals are the most important part of content marketing. I’m sure everyone will agree that visual relief is an effective way to evoke an emotion or provide context, but “the most important part”?  That’s quite a bold claim.

(note: If you don’t already follow Jay Baer and the C&C blog, you should start, it’s a great source for marketing strategy)

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Marketers – Thinking of Adding a New Tool to Your Bag of Tricks? Read this First

tool-hurtsI’m a free trial junkie, I admit that freely and clearly. When projects start to pile up – which any marketer knows is pretty much all the time – I start Googling new tools looking for that quick fix to take me out of my workload misery. You name it, I’ve tried it.

Unfortunately, what ends up happening is that my desktop is littered with unused icons, and my inbox is full of logins and follow up emails, all related to tools I no longer use. Why? Most often, it was because they were too hard to use or didn’t live up to the original purpose-promise.

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