Online video is hot (and getting hotter every year). American adults spent an average of 20 minutes per day watching online videos in 2011, a statistic expected to hit 76 minutes per day by the end of 2015. While desktop and laptop video consumption has been holding steady for the past several years, mobile device video consumption is enjoying a steady climb. Mobile video ad revenue is following suit, expected to top more than $4.4 billion by 2018, a 73 percent increase over 2013.
With the capacity to increase content shares by 39 percent, comments by 36 percent, and likes by a full 56 percent, video is by far one of the most effective and engaging forms of marketing content.
Yet, some small to mid-size brands and organizations that are itching to create marketing or promotional videos are hesitant to do so. While video production does have its challenges, it doesn’t necessarily have to be a difficult undertaking. And even companies with limited budgets, resources, and personnel have various options they can employ to produce amazing videos.