For many companies, the review and approval process is the biggest bottleneck in completing projects. Lengthy reviews often involve several teams from creative to legal and may even require approvals from external stakeholders.
To a certain extent, the benefits of having multiple people take the time to review a project outweigh the negatives. Reviews should be an opportunity to slow down and carefully inspect every detail of a project so you can catch errors, maintain brand consistency, and ensure legal compliance. But more often than not, lengthy review processes are frustrating and can damage the project and timeline. For this reason, it’s important to regularly audit your review process to see what can be improved.
Here are three tips for improving your approval process:
1. Identify and explore the breakdowns
The breakdowns in your approval workflow shouldn’t be difficult to find. Just think about the point (or points) at which work piles up on one side and people are left waiting on the other side. It might be an individual, a process, or a team. Keep in mind that being labeled as a “bottleneck” doesn’t have to be a negative thing. Many reviewers have other responsibilities and limited time, too. Explain to those individuals that your purpose is not to blame, but to support. If they understand that you are trying to help them, not chastise them, they will be much more willing to participate.
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