This Week in Marketing Operations: Creativity and technology at Cannes, champion for change, marketing automation

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

HandsLet the information flow!

No doubt about it, collaboration with team members – inside and outside the company – is critical for marketers today. This Inc. article talks about the newest enterprise collaboration networks and how they’re keeping organizations – spread near and far – connected. Read more.

Creativity and technology: side by side at Cannes

When marketers and ad agencies descended on the French Riviera last week for the 2014 Cannes Lions Advertising Festival, one thing was very clear: these days, creativity shares the spotlight with technology. Our article takes a look at this important takeaway from one of marketing’s most celebrated events.

Learn more »


This Week in Marketing Operations: Making visual content sharable, the Periodic Table of Content Marketing, remote working and more

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

Making your visual content more sharable

infographicWell-designed visual content is one of the most impactful ways to tell your brand story and can make even the dullest of statistics come alive. This article from the CMI walks us through some great tips to make your images, videos and infographics highly sharable. Read the article.

The Periodic Table of Content Marketing

A graphic guaranteed to transport you right back to high school chemistry class, eConsultancy’s Periodic Table is a clever overview of the key elements of Content Marketing, from strategy to metrics. Have fun clicking on all the elements! Click here to view. Learn more »


This week in Marketing Operations: Agency accountability, video content playbook, retail catalogs and more

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

Agency accountability needs another look

fragmentedAccountability inside agencies today can be a fragmented collection of responsibilities; the result is out-of-balance income, workloads and resources. Agency consultant Michael Farmer’s latest article takes a hard look at the state of agency economics today. Read more.

12 questions to ask when making a content marketing technology decision

With so many tools to choose from, how do you know what’s best for your marketing team? Leave it to the folks at Content Marketing Institute to provide us with 12 questions essential to making smart content marketing technology decisions.   View the Slideshare. Learn more »


This Week in Marketing Operations: The New Brand of Marketing, email inbox insight and more

ProofHQ’s weekly roundup of insightful content, chosen specifically for marketing, agency and creative professionals.

A New Brand of Marketing: a must-read for modern marketers

new-brand-of-marketingChiefMartec Editor Scott Brinker’s new free ebook ‘The New Brand of Marketing’ will take you through the 7 “meta-trends” that have dramatically changed the nature of marketing; a must-read for marketers that embrace technology (and that’s you, right?) Download it here

Customer insight is real-time for marketers

Insight about their customers is available to marketers in real time today, but there is still a struggle to incorporate it in their strategies.  This Fast Company article takes a look at the barriers that both agency and client-side marketers face leveraging and acting on this valuable treasure trove of data.  Read the article Learn more »


This Week in Marketing Operations: The true value of cloud technology

cloudsThe Benefits of Cloud Technology studied

A great summary of the recent study by Forrester Research on cloud technology gives honest advice about its true value and the role it should play in your organization.  It’s a good read.

How 4 Brands use Agile Marketing

Agile marketing gets lots of press these days.  Here’s how companies in 4 different industries have creatively worked agile into their strategies to gain better productivity, as well as visibility for their products. Read more.

Learn more »


This Week in Marketing Operations: Your Daily Scrum: Who’s Controlling Who?

ProofHQ's Marketing Operations Weekly UpdateYour daily scrum: who’s controlling who?

If your team scrums, do a process ‘check-up’ with none other than scrum co-founder Dr. Jeff Sutherland.  A great opportunity to make sure your scrums are performing optimally and to learn from a true master.  Read more.

Bigger Ad Agencies mean lower rates, or does it?

Challenging the widespread assumption that the larger an agency is, the greater it’s bargaining power for ad time and space, this AdAge article takes a look at the subject of agency size in the shadow of the Publicus-Omnicom merger.  Keep reading.

Learn more »


This Week in Marketing Operations: Marketers must be there when customers come looking

ProofHQ This Week in Marketing Operations

Marketers: Be there when customers go looking

Customer learning is happening all the time, with 57% of all business buying decisions made before a salesperson is ever contacted, says research from the CEB’s Marketing Leadership Council.  The challenge for marketers is to be present at all times with content that educates buyers and helps guide commercial decisions. Read more.

 

What works best in email subject lines: the latest

It’s a fact: email continues to be a valuable part of the marketing mix.  But your subject line must be effective if your message is to be read. The latest study provides some surprising insight into what works today and what doesn’t. Take a look.

Learn more »


This Week in Marketing Operations: Agile Marketing and the Mindset for Change

ProofHQ - Agile Marketing means a Change in MindsetAgile Marketing and the Mindset for Change

We see plenty of information about the skill sets that marketers need to prosper these days, but this article from Content Marketing Institute does a great job discussing the mindsets that are all-important for the agile marketer.  Read more.

 
 

Learn more »


This Week in Marketing Operations: The Complex Path to Online Purchase

The Complex Path to Online PurchaseThe Complex Path to Online Purchase

In one of the best examples of truly engaging (and interactive) content we’ve seen lately, Google Think Insights provides a tool that helps to understand just how complex the buyer journey to purchase has become.  Have fun with this!

 

 

Learn more »


This Week in Marketing Operations: A Buyer’s Journey Still Includes Email

A buyer’s journey still includes emailA buyer’s journey still includes email

Email continues to be the most solid path for nurturing new relationships. In spite of the spotlight on social media in recent years, it seems that there is still no better way to guide customers through the buying process than email. Read more.

 
 

Learn more »