3 Lessons We Learned From Last Year’s State of Enterprise Work Report

You might not be able to see it, but you’ve felt it creeping up.

Your work—and your workplace—have somehow become less simple than they used to be. Maybe it’s the tighter competition in your market. Maybe it’s that your team is interfacing and integrating with more departments and teams than ever before—this is especially true if you work in marketing. Maybe it’s that you have to dot more i’s and cross more t’s, in terms of brand messaging and compliance, than you ever had to previously.

Yes, the work and the way you work has shifted slowly but surely beneath your feet.

For the last two years, Workfront, ProofHQ’s parent company, has reached out to enterprise workers across the U.S. to understand how they manage their work and the barriers keeping them from getting work done. Next week, the company will release the 2016-2017 edition of their report, but before the big unveiling we wanted to revisit three of the most eye-opening findings from last year’s edition—especially because they highlight the challenges in communication and collaboration that we often cover here at the ProofHQ blog:

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How to Become a Highly Productive Procrastinator

Highly Productive Procrastinator Ann Handley

There are lots of things that get in the way of productivity at work.

In a recent survey of 207 marketers who work at large companies (500 or more employees), 64% reported that wasteful meetings interfere with productivity, 61% get distracted by excessive emails, 48% decry excessive oversight (too many reviews and approvals), and 45% struggle with lack of standard workflow processes.

With all of these distractions, marketers have just 36% of their week left to focus on their primary job duties. And in these 14.4 hours of work (based on a 40-hour work week), marketers have to find a way to conquer one of the most insidious productivity killers around.

There’s nothing that can help them: not even the perfect work-management or proofing software, not even the perfect boss who is offering the perfect incentive system. This problem can only be solved by iron willpower—and also maybe bacon.

The problem is PROCRASTINATION.

Luckily, we can all turn to advice from “World-Class Procrastinator” Ann Handley (pictured above), who also happens to be highly productive.

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Are You Oblivious to These Obvious Workplace Productivity Killers?

workplace productivity killers

Workplace productivity is a tricky thing. On the one hand, we’re convinced of our particular degree of busyness. We proclaim our busyness every chance we get. For some, busyness is a badge of honor. On the other hand, busyness doesn’t necessarily equate to productivity.

What if I told you that you’re probably only spending 36% of your work day on your primary job duties. That’s only three out of eight working hours that you spend performing your job (for you math nerds, that works out to 14.4 hours of productivity per week).

So what’s distracting marketing professionals to the point that they feel like 2/3 of their workday is spent doing something other than their primary job? The answers may be more obvious than you realize.

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