Marketing departments are producing more content for multiple channels of distribution at a faster rate than ever before. They face a dilemma of producing quality creative content while ensuring the content complies with regulatory and branding guidelines. So what’s the big deal about marketing compliance?
Marketing compliance standards protect consumers so that they are not lied to, tricked, or misled by businesses. These compliance laws also ensure that a person’s privacy rights are protected and that they have an option regarding which type of information a brand collects and how they communicate with that business.
These resources will help give marketers a general understanding of these compliance standards and how to avoid making a costly mistake.