Traditionally, reviewing and approving designs and content for retail marketing campaigns has been a frustrating, time-consuming process. Reviewers must provide feedback on proofs for catalogs, direct mail, print ads, web pages, email and mobile messaging, and more. Compliance, brand guidelines, versioning by segment and region, plus relevant personalization further complicate retail marketing efforts. Design approval requires integrated participation by multiple players in internal and external teams composed of creative services, traffic coordinators, printers, agencies, buyers and brand managers.
|Retail marketers have traditionally used e-mail and attachments, or even hard-copy printed proofs, to manage the review and approval of marketing content. This has slowed down project delivery, reduced accuracy and increased the management time required to complete projects.||The ProofHQ online proofing system helps these retail marketers solve problems of stalled reviews, disjointed comment trails, and complex multi-channel delivery. This online tool streamlines the review and approval process, so retailers can deliver marketing projects quickly and efficiently across all media channels.|
*Find out how ProofHQ measures up for marketers like you. For the full Intellilink study, download your free whitepaper: www.proofhq.com/roi
Here’s what retail marketers say about productive ProofHQ proofing tools and automation.
|“Working with ProofHQ has been such a great experience for us. The product is top-notch and the customer service has been wonderful.”
James Smith, Director of Merchandise Operations, Guitar Center
|“ProofHQ completely streamlined our collaborative process. It was quick to implement and our reviewers and managers became familiar with the tools almost instantly. The experience has been a great success.”
Jeffrey Weiss, Head of Creative Services, The Clarks Companies
|“It makes things MUCH more organized and traceable…I love that it helps us use less paper and work more as a team in the whole approval process. Genius!!!”
Penny Bowman, Senior Graphic Designer, The Allen Company
|“ProofHQ is incredibly user friendly, easy to implement and cost effective. I can’t even imagine using the old, archaic hard copy process anymore.”
Andrea McCulloch, Traffic Coordinator, Bare Escentuals
|“ProofHQ easily saves us more than 10 hours of work each week. We are extending the use of ProofHQ with manufacturers and local marketing teams within Asia.”
James Connell, Vice President of eCommerce and Marketing, Roots